Obi is the thinking woman's label, reflecting the new 'Pacific cool' with subtle colours and textures creating a quiet integrity. Thoughtful, measured and intelligent design is evident in the unique cuts and styling with a distinct edginess that comes from living in a country with a newly emerging sense of self.

The Obi woman represents the contemporary unfettered spirit that still exists within New Zealand. She is confident, composed and enigmatic. A woman of substance.

The Obi collections are known for combining beautiful European fabrics with trims inspired in texture and colour by the country's unique landscape. The 'proudly made in New Zealand' statement on the swing tag is not only a statement of origin, but of originality.