Ruby is the feeling of innocence, play, magic, and love.

A feminine and delicate aesthetic, combined with a feeling of times gone by, she dresses with an emotive and confident sense of self.

Life is light, and this label understands its need to stand aside from the somber and dark.

Designer Deanna Didovich sees the need for a youthful and dreamlike aesthetic, and this reflected through in the pieces that she creates.

Beautiful collisions of prints and colours are a consistent feature of the label, and quirky attention to detail is paid in every piece.

www.rubyboutique.co.nz