Launched in 1993 Starfish has come to be known for its progressive, enduring style with an ethical edge. Merging sophisticated designs with an understated elegance Starfish clothes look wonderful in any situation and remain loved for many years.

Fabric choice plays a key role in all Starfish designs with a high priority placed on using natural and eco-friendly fibres that feel divine next to the skin while having minimal environmental impact. Research into this area, plus efforts towards being a responsible business and manufacturer culminated in Starfish being awarded a New Zealand Sustainable Business Award in 2007.

The award has strengthened Starfish's commitment to push the sustainability agenda with every successive range being eagerly anticipated for its innovative use of fabrics and trims. It has also demonstrated that a love for fashion can go hand in hand with caring for the environment.

Starfish continues to be 100% made onshore in New Zealand.