Why: Distinctive, versatile, high quality, accessible shoes.
Who: For the girl who wants something special, yet practical.

Wae wae: Maori for "feet".
Hu: Maori for "shoes".

The whywho range of footwear is designed by Cate King and Sarah Busby, sisters from Gisborne, New Zealand with global aspirations.

whywho is inspired by the laidback, uniquely idyllic East Coast lifestyle. Every pair of shoes is a combination of internationally influenced style and impeccably crafted, small town comfort. Unexpected combinations of leather and fabric, stitching and detailing means the shoes can be worn in different ways, with any outfit.